Description

Anything You Want is a fast-paced, highly practical manifesto on modern entrepreneurship distilled from Derek Sivers’ ten years of experience building, growing, and eventually selling CD Baby—one of the earliest and largest online distributors of independent music. Sivers shares his unconventional philosophy on business, arguing that a company should be a personal playground for testing ideas, serving others, and creating joy rather than a vehicle driven solely by profit, venture funding, or aggressive scaling.

Written in short, punchy chapters, the book challenges standard business school doctrine. Sivers preaches that you don’t need investors, complicated financial models, or massive marketing budgets to succeed. Instead, he highlights the power of staying small, maintaining absolute control over your vision, putting customers first through exceptional service, and treating business as a reflection of what you want out of life—hence the title Anything You Want.

Key Benefits of Reading Anything You Want

• Actionable Counterintuitive Wisdom: Provides refreshing alternative business principles, such as “If it’s not a ‘ Hell Yeah!’, it’s a ‘No'” and why growth shouldn’t always be the primary goal.

• Quick, High-Impact Read: Can be read in under two hours, packing dozens of clear, applicable lessons without unnecessary fluff or business jargon.

• Customer-Centric Focus: Demonstrates how genuine care, human-centered customer service, and delighting your core audience create organic word-of-mouth growth.

• Empowers Creative Autonomy: Reminds founders and creators that they have total freedom to design their business model, culture, and life around their personal values.